"Winning Google further emboldened Nasdaq's reputation as being the exchange of choice for the technology companies," said Jay Frankl, senior managing director, FTI consulting.
"The Facebook listing I've seen as being similar to the Google listing, which had a similar competition between the exchanges, and a similar win for Nasdaq and a tremendously successful IPO for both," Frankl said.
Companies pay annual fees to list their stock and exchanges also garner listings-related income from the sale of market data and ancillary services offered to their listed companies
Last year, listings and issuer services brought in about $372 million for Nasdaq OMX, accounting for about 22% of revenue.
Facebook will list shares on Nasdaq